One challenge, different ways, one goal:
digital transformation
CartaSi, one of the largest credit card management companies in Italy, and ICBPI, the Central Institute of Italian Popular Banks, were merged to become one large corporation, Nexi. They approached Digital Entity with a challenge: provide a new experience for individuals, merchants, and businesses following a user-centric view.
We helped Nexi to completely reinvent itself through a design-oriented methodology.
As a result, we were able to modernize existing services and processes, create a consistent digital payment ecosystem, and re-design their private areas & corporate website.
CLIENT
Nexi
2017-2018
MY ROLE
UI Designer
@Digital Entity
TEAM
UX Designer - Deborah Levy Bencheton
Project Manager- Giuseppe Cuciniello
UI Designer
Nexi had to create a whole new experience for CartaSi and ICBPI's private banking website. Something completely new, that didn't exist up until then, a white canvas.
Together with Deborah Levy Bencheton - UX designer, Giuseppe Cuciniello - project manager, we helped them to reach this bold achievement.
Nexi is now the foremost payment service provider in Italy, managing 400,000 businesses, 27 million payment cards, and 2.7 billion transactions every year, for a net total of €120 billion.
The work process - when the project is a white canvas
Know your client - I read as much as I could about the two entities, went through their website to understand their vision, mission, activities and services.
Understand your client needs - to bring together CartaSi and ICBPI we had to figure out where they were standing, what they valued most and what they wanted to aim at. Therefore, we brought together the main stakeholders of both companies for a three days workshop which end goal was to understand customers' needs and what type of services they could provide to these people.
Bring fresh ideas and define a path together - we wrapped up the workshop and listed down what we've learned during those days. What followed was a session of benchmark & concept ideation that we got approved by the client's teams.
Validate step by step - we worked by feature, we started by engaging with the stakeholders to collect the requirements. The UX designer translated these into wireframes that I created the UI out of this. The project run as mobile first, so we started with the responsive touch points to then create also the desktop version. While creating the screen, we would check everything with the developers in order not to occur in issues after, and obviously we validated the flows with the stakeholders.
Didascalia
Didascalia
Didascalia
Align with the other design teams - once a week we had a meeting with the teams working on the merchant reserved area, and the public website to make sure that there was a unified and consistent design, defining together the style guidelines, the types of images to use, the icons, the step counters, the toggles, etc.
Work next to developers & UI bugs testing phase - we always worked together with the back end and front end developers who were sitting next to us. We design ahead, but we would also be available to help them while they were developing the specific feature. During the last phase, we had to check all the features and raise UI bugs that then we would fix together.
